OVERVIEW:
Lovely Media Group handled the social media management and content creation for Chris Webber's, Webber Publishing Group imprint. We handled the scheduling, copywriting, videography, editing and more, in the process of promoting his memoir "By God's Grace.
The video highlighted to the right tells the little-known story of how Chris produced a classic hip-hop track for legendary rapper Nas. This piece has generated nearly 500k views on all platforms, and overall, our content created for Chris has surpassed 1 million views.
This was a strategic way for Chris to share the stories from his memoir in a more dynamic way, to increase interest and ultimately sales.
BOOK PROMO
We shot and produced a short social video announcing the launch of By God's Grace. This piece was also used in an ad campaign sending customers to the Webber Publishing Group website and other platforms to buy the book.
SERIES CREATION:
The two videos below were a part of the vertical series "My Fave Fives," we ideated highlighting Chris's favorite teammates in each position.
ROLES:
Producer, Videographer, Editor, Social Media Management
CLIENT // DISTRIBUTION:
Chris Webber // Webber Publishing Group
