BLACKMENSWEAR: CELEBRATING THE KY DERBY W/STYLE
The Kentucky Derby is known for its racetrack action, colorful fashion, and mint juleps... but what about its Black history?
Creators and influencers brought a little slice of the Derby down to Atlanta with a “Spirited Soirée,” a celebration of Black jockeys and the influence of Black culture on the famous horse race.
From 1875 to 1903, Black jockeys dominated thoroughbred racing, winning over half of the very first 28 Kentucky Derbys.
The celebration, created by Black Menswear, was more than a chance to show off Black excellence with style... it was an opportunity to champion and reclaim a forgotten narrative of Black contributions to an iconic American pastime.
Creators and influencers brought a little slice of the Derby down to Atlanta with a “Spirited Soirée,” a celebration of Black jockeys and the influence of Black culture on the famous horse race.
From 1875 to 1903, Black jockeys dominated thoroughbred racing, winning over half of the very first 28 Kentucky Derbys.
The celebration, created by Black Menswear, was more than a chance to show off Black excellence with style... it was an opportunity to champion and reclaim a forgotten narrative of Black contributions to an iconic American pastime.
RICO WADE FOREVER: A MONUMENTAL TRIBUTE
A new monument honoring the late Rico Wade, the legendary producer and co-founder of Organized Noize and the Dungeon Family, was unveiled in East Point. Wade was a pillar of Atlanta’s hip-hop scene and a mentor to generations of artists, known for launching the careers of Outkast, Goodie Mob and Future.
The dedication ceremony celebrated Wade’s lasting influence on the music scene in Atlanta and beyond. The monument stands near the site where Wade first discovered Outkast, symbolizing how far his influence has reached. His sons accepted a proclamation declaring May 9 as Rico Wade Remembrance Day, ensuring his legacy lives on.
OVERVIEW:
Co-Owner Keith Lovely Jr. completed these pieces as a freelance contractor for the AJC's @itsuatl social media accounts. Each of these videos was shot, produced, and edited by Keith. With a heavy focus on storytelling, and cinematic visuals, these few examples out of many others he produced for the platforms, garnered thousands of views and represented the brand well.
ROLES:
Researcher, Producer, Lead Videographer, Editor
CLIENT // DISTRIBUTION:
AJC & @itsUATL
